search engine marketing
Let's face it, if you are not on the first or second page of search results, then as far as the user is concerned, often you are not there at all.
The key, therefore, to getting your product to its target market is to make sure that your site ranks highly on searches that potential or existing customers would likely use to find what your company offers.
Search engine optimisation, as its termed, falls into a number of stages:
- Optimise the site's page design and structure so that it is generally well ranked / received by search engines.
- Determine the best search terms - how would your potential customer search for you on the web? Usually we would suggest a list of key phrases and seek feedback / suggestions from as many sources as possible - web traffic statistics, customer feedback, analyze "competitor" sites etc.,
- Optimise page content for given key phrases - customizing pages in different sections to focus on different key words.
- Having optimized the web site ensure that it is indexed with the major search engines / directories.
- Identify sites with a similar target audience and work to build links with them wherever possible - this helps boost search engine rankings and also increases direct traffic to your site.
- Use various monitoring tools to measure success / performance and focus on - going work.
For a relatively minor investment your site can become very visible to your potential customers. This gives you a great chance to generate new enquiries and to win business that you probably never even knew was out there.
If you would like to discuss how we can help you optimise your site, please contact us for more details.
